How to Reduce Email Unsubscribe Rates
Category : Fan Management
Objective 3: Create a Welcome Automation
If you don’t know how to create an automation, here are the links to the instructions for these mailing list services: MailChimp, MadMimi, MailerLite and ActiveCampaign. It’s a good skill to learn!
What is an Automation?
An automation is a series of messages and actions that will fire off automatically based on the triggers you set up, which are usually driven by the actions of your subscribers.
Although this article doesn’t have the scope to cover exactly how to create an automation, we have included some infographics illustrating the simple automation we’re suggesting from three mailing list services commonly used by authors – ActiveCampaign, MailerLite and Mailchimp. Click on the images to enlarge them in a new window and study the setup for your service while you read the walk-through.
If you’re using MadMimi as your mailing list provider, MailChimp’s automation is pretty similar in structure to the Crazy Lady’s Drip Campaigns.
- ActiveCampaign is Page 4
- MailerLite is Page 5
- MailChimp is Page 6.