How to Reduce Email Unsubscribe Rates
Category : Fan Management
Objective 1: Create an Unsubscribe Page
Most blogs have the ability to create a PAGE. We do not recommend you create a blog post, especially if you have followers on your blog. They may get notified if you publish this “successfully unsubscribed” as a blog post. Creating a page will NOT notify your followers.
- Page Title: You Have Successfully Been Unsubscribed!
- URL Address: Try to keep the “slug” for the page simple: unsubscribe (e.g., https://wringle.me/unsubscribe).
On the page, you’ll have the following (or similar) message:
“We’re sorry to see you go, but we totally understand! You have successfully been removed from our mailing list. If you’d like to rejoin our list – CLICK HERE.”
That “click here” link should go back to your mailing list signup page.
Publish that page and set it aside for now.
Objective 2: Create a List or Group
Whether you’re creating a list or a group will depend on your mailing list service. MailerLite and MailChimp, for example, have groups to help you keep your lists organized. MadMimi and ActiveCampaign, for example, use lists and tags to help you keep organized.
Objective 3: Create a Welcome Automation – NEXT